Cosmic Coolatta
Background
Dunkin’ wants appeal to a younger audience with a non-caffeinated frozen beverage for the summer. Though this is not a new product, they have a few new stars that are launching this year.
Challenge
In a world where brightly-colored, layered beverages and galaxy-inspired food are everywhere, Dunkin’ needs a a campaign that is out of this world and just a bold as the colors of the new Coolatta flavors.
Solution
Dunkin’ takes us on a journey to a new galaxy filled with fun combinations where the The Cosmic Coolatta and the Shooting Star donut shine bright.
Window Poster
Window Poster
Digital Menu Board
Door Decal
Espresso Launch
Background
Dunkin’ launches revamped espresso to check premium rivals. They are not know by consumers to be a place for premium espresso beverages.
Challenge
Stay true to the Dunkin’ brand in a way showcases the hand-crafted and premium nature of the new drink selections while still appealing to the everyday Dunkin’ costumer.
Solution
The campaign accentuates the hand-crafted and premium taste of espresso while leveraging common elements from the Dunkin’ branding, such as the iconic Dunkin’ orange. The graphic use of orange serves to highlight and announce their new beverage-focused mission. While the heroic photography works to reestablish trust and invite new consumers to “sip to believe.”
Heroic Shot
Digital Menu Board
Digital Menu Board
Digital Menu Board
Digital Menu Board
Breve
Background
After a successful espresso launch, Dunkin’ wanted to expand their espresso line up with a breve–a 6oz. drink made of equal parts cream and espresso.
Challenge
To the everyday Dunkin’ costumer the breve was an unknown product and the name did little to explain what it was.
Solution
Create an extension of the espresso campaign that uses bold imagery and graphic type to educate Dunkin’ costumers on the contents of a breve while using extreme shadows to allude to the product’s size and potency.
Chai
Background
After seeing successful sales with their vanilla chai latte, Dunkin’ wanted to expand their chai line up with two new offerings.
Challenge
Introduce the new lighter and delicious yet effective alternative to coffee.
Solution
Create a campaign that shows the new line of chai drinks using a lighter version of the well known Dunkin’ orange and pink. The use of the lighter brand colors alludes to the lighter caffeine potency of the drinks in comparison to normal cup ‘o joe.
