During my time at Webb DeVlam, The Cultured Snacking Co. and Parachute are two concepts that I worked on and extended as a part of a subsidiary brand initiative for Dannon. This product allows the consumer to bring yogurt on the go with the added health benefits of active cultures. The Cultured Snacking Co. speaks to the live and active cultures, with an emphasis on flavor cues. With inspiration from portable chalkboard signs used by small artisanal businesses, The Cultured Snacking Co. feels like you’re walking into your neighborhood bakery.
For Dannon, Parachute symbolizes a risky leap from a big business and landing safely. For consumers, the brand embodies their choice to bail on a bad snack routine. This playful concept is a reminder that snacking can be healthy and guilt free.