Fiber

Fiber is a project started in 2016 by Fresh Press, an agricultural-fiber paper research lab, with help from the Student Sustainable Committee at the University of Illinois. Their hope is to educate campus on issues of the sustainability of paper and agriculture through their community supported paper CSA. I worked alongside Alyssa Sparacino and Samantha Bonadies to come up with identity concepts and a brand vision. Not only is the paper created from fibers, but each person who contributes is an important fiber that makes up the community. Fiber is the most essential part of this initiative. Buying a share of Fiber helps support a circular economy made of sustainable paper products.