Link Bikeshare

Link Bikeshare was created with the Urbana-Champaign community in mind. Beginning with a pre-existing program implemented by the campus YMCA, we repositioned the brand to focus on sharing, community, and accessibility. With these values in mind, Samantha Bonadies, Madison Ross-Ryan, and I designed a friendly logo and visual language that aligns with the YMCA’s current values. We individually designed posters that collectively formed a triptych that embodies Link’s values. We also created a collage of reflective hexagonal acrylic pieces to act as a pop-up registration event for the program. In order to register for the program, community members removed the reflector from the wall and entered the ID number on the back of the piece into the mobile application.