Brand Identity

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Strategy

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Photo & Video Direction

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Packaging

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In-Store Experience

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Online Shopper Experience

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Paid & Organic Social Campaigns

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Concept Development

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Creative Operations

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AI Exploration

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Brand Identity – Strategy – Photo & Video Direction – Packaging – In-Store Experience – Online Shopper Experience – Paid & Organic Social Campaigns – Concept Development – Creative Operations – AI Exploration –

Art Director & Designer

Chicago-born, Arizona-based designer with a BFA from the University of Illinois at Urbana-Champaign and more than ten years shaping brand worlds across CPG, retail, beauty, and wellness.

I’m equal parts strategy and craft. I believe the smallest details make the biggest impact, and great design only works when it is grounded in purpose. My work spans 360° campaigns, lifestyle and culinary art direction, packaging systems, and cohesive visual identities that create real connection and real results.

Currently freelancing with HelloFresh Group.

P.S. If it is not in my portfolio, it does not mean I cannot do it. I am a designer at heart, a problem solver by nature, and a lifelong learner by choice. Let’s make something meaningful.

Click to see a few of my favorite things.

🌵 🌮 ☕️ 😸 👩‍🍳 🧗 🏋️‍♀️ 🎲 🎂

Client Shoutout Dunkin’, Dannon, Samsung, Michelob ULTRA, Boeing, Allē, Botox Cosmetic, Juvederm, Vuity, BP, Bud Light, Publix, Sunset Produce, Frutta Bowls, Factor, The Pet’s Table, HelloFresh, Good Chop, Green Chef & More

Let’s Chat!