Botox, Allē + More
360° campaign concepting and delivery, paid & organic social, art direction

Background

Allē is the loyalty program for Allergan Aesthetics, supporting leading brands like Botox®, Juvéderm®, and SkinMedica®. As a designer, I led the creation of 360° campaigns across digital, social, print, and in-office experiences—ensuring brand engagement at every touchpoint.

Challenge

Each brand under the Allē umbrella has its own visual identity, tone, and marketing priorities. Designing for Allē required close collaboration with multiple brand leads to maintain a consistent, premium look and feel—without diluting individual brand voices.

Solution

To streamline execution and maintain brand integrity, I developed flexible social media templates that worked across various brand styles and platforms. I also art directed both static and motion photoshoots, ensuring assets aligned with campaign goals while supporting a cohesive, multi-brand aesthetic.