Dunkin’

Pride Month is a time to celebrate diversity. Rythm picks a LGBTQIA+ organization every year and donates a portion of the proceeds to that non-profit. Last year, Rythm completed a monetary donation to the National GLTB Historical Society. Develop a visual creative concept for Pride Month. Apply that creative direction to the battery packaging, one Instagram Story & one Instagram Feed post, and one enamel pin to match.

Kudos is a self-care training service aimed to help people relax and destress. Each month, a subscription box filled with products and techniques will be given by a Kudos Guru to continue self-care and enhance atmosphere when practicing. Kudos is defined as praise and honor received for an achievement. This service and subscription box is made as a thank you for those who deserve it most. Self-care makes up an essential part of a healthy lifestyle that keeps us healthy, happy, and more in-tune with our minds and bodies. We’re here to remind you that what you give to the world, you should also give back to yourself.The logo is based on Japanese rock gardens where gravel or sand is raked to represent ripples in water. They were intended to imitate the intimate essence of nature and to serve as an aid to meditation. The logo, icons, and patterns are all created using the circular form to represent complete wholeness and wellness. 

Fiber is a project started in 2016 by Fresh Press, an agricultural-fiber paper research lab, with help from the Student Sustainable Committee at the University of Illinois. Their hope is to educate campus on issues of the sustainability of paper and agriculture through their community supported paper CSA. I worked alongside Alyssa Sparacino and Samantha Bonadies to come up with identity concepts and a brand vision. Not only is the paper created from fibers, but each person who contributes is an important fiber that makes up the community. Fiber is the most essential part of this initiative. Buying a share of Fiber helps support a circular economy made of sustainable paper products.

Concept, design and execute launch materials for the first and only eye drop to treat age-related blurry near vision.

“Wait what?”

Yup, the first and only eye drop to help you see up close.

BOTOX Cosmetic Day 2020 made quite the splash (video)

BOTOX Cosmetic Day is their biggest annual event and for 2021 we invited everyone to celebrate with us.

Using CGI, we created an opulent invitation with gilded typography, tactile textures, lustrous paper and a golden wax seal to top it all off.

Dynamic ethereal light and macro shots made this social-first campaign one you didn’t want to miss.

Partnered with L+T for CGI and production capabilities

Link Bikeshare was created with the Urbana-Champaign community in mind. Beginning with a pre-existing program implemented by the campus YMCA, we repositioned the brand to focus on sharing, community, and accessibility. With these values in mind, Samantha Bonadies, Madison Ross-Ryan, and I designed a friendly logo and visual language that aligns with the YMCA’s current values. We individually designed posters that collectively formed a triptych that embodies Link’s values. We also created a collage of reflective hexagonal acrylic pieces to act as a pop-up registration event for the program. In order to register for the program, community members removed the reflector from the wall and entered the ID number on the back of the piece into the mobile application.

This Little Piggy is an interactive story book that is made with HTML, CSS, and Javascript. The young user is encouraged to tap around the screen to find hidden and fun interactive moments. This application is created to be viewed on an iPad screen.

Ninth Letter is a collaborative arts and literary project produced by the Creative Writing Program and School of Art & Design at the University of Illinois, Urbana-Champaign. 

The theme of this journal was based on transformation.  We also worked off the idea of Scantron exam sheets used during transformative times in student lives.  To go along with our test taking theme, we decided to move away from the computer and add handmade design elements such as pencil marks and other doodles. We also experimented with Spirographs to create glyphs for different title pages. The motifs in the stories and the visual identity work together and ask the reader to reflect on their own life experiences.

Issue 13.2 was designed under the art direction of Nan Goggin and Brock Landrum. I worked alongside Meadow Jones, Katie Gamble, Eric Pryor, Lemon Zhai, Jessica Chen, Anna Renken, and Mitchell Oliver throughout the design of the journal. 

Follow Ninth Letter on Instagram to see more behind the scenes of the printing process. 

As an intern at Digitas, I was able to work on a repositioning concept for BP.

Irony Works is a publishing firm generated from a random selection of terms. For this project I was given a rhetorical device, irony, and three words to create supplementary imprints for the firm: Mystery, Education, and Religion. From these words I was challenged to create a brand using the following prompt: We want to come across as exciting and dynamic, but not aggressive. The opposite of irony is wrinkly. The Irony Works Logo is a wrinkle as well as an I and a W. Mystery is an eyeball that represents the truth that is found at the climax or end of a mystery novel. Education is a book and an arrow pointing down the path towards learning. Religion represents a congregation of people as well as a crown. The graphics are black and white to emphasize the opposite nature of irony.

Woosh is a mobile game created using Processing. The object of the game is to keep the paper airplane afloat by flying into the wind currents moving across the screen. As the player flies into the wind, the player gains momentum. With each moment the player is not flying in the wind, the player’s momentum decreases. The player wins when the timer has reached zero and still has available momentum. There is a mobile and desktop version of the game.

The goal and challenge of this project was to create a right-sized package and new brand message for over-packaged technology. The only material used in the structure of the package was recycled paperboard. In creating this package and brand message, I focused on minimizing materials, minimizing ink coverage to maximize recyclability, protecting the product, designing for effective store display and shipping, as well as communicating the brand and showcasing the product.

E6 is a fabrication lab within Webb deVlam that is equipped with 3D printing and rapid prototyping technology. Enhanced capabilities bring designs from concept to reality, quickly and easily for iterative design research. When designing concepts for this space it was important to portray the hive mind and maker. All concepts grew from the hexagonal shape language. The space is a refreshing take on what a fabrication lab could be, and a gateway to design thinking and discovery.

As a student at the University of Illinois Urbana-Champaign, I was entrusted with the task of rebranding and repositioning Technology Services at Illinois. Technology Services at Illinois is the provider of campus-wide computing, networking, storage, communications, and instructional technology services at the University of Illinois at Urbana-Champaign. As such, it was important to position them in a current technical space. With a refreshing take on the traditional University colors and simple thin icons, their new visual language formed. Tech Services touches every part of campus, and that relationship inspired my use of an aerial view of campus.

Bits of work from projects big and small.